Reach Us in Basel

Collectives

A Collective OF

GIFTS, DESIGNS AND STORIES

HonorING Cultural Authenticity and BenefitING those behind them.

Our

Passion

Projects

GIFTS

the Other WAY

GIFTS is the design arm of The Other Way,
Gifts are more than objects. They are carriers of identity, memory, and place. TOW GIFTS reimagines this tradition by blending heritage with modern design, building products that people want to keep, use, and share.

STORIES

the Other WAY

The "FUNDUCATION" arm of The Other Way,bringing language, culture, and history to life through playful narratives. It’s where heritage meets imagination, turning etymology, traditions, and forgotten knowledge into books, games, and experiences for all ages

ART

the Other WAY

TOW ART is our platform for local and emerging artists, giving their voices space, visibility, and connection to wider audiences. From Basel outward, we collaborate with creatives who carry culture forward in fresh, unexpected ways.

FOOD

the Other WAY

FOOD our hospitality arm of The Other Way with pop-up kitchens, rolling cafés, and table experiences that do things differently. It’s food as story, as culture, as connection.

From pieces to purpose

EACH PIECE COUNTS

A book, a gift, a drawing or a table shared, every project is designed by our members, their way, without market pressure, timelines but with care and intention. The Other Way

TRADITIONS FROZEN IN TIME

Some traditions stay locked in the past, admired, sometimes dusted, sometimes forgotten and rearly lived. At TOW, we see them differently. We take what is worth keeping and bring it forward: reimagined, reworked, alive again. A story becomes a children’s book. A recipe becomes a pop-up table. A symbol becomes a gift to hold. We don’t preserve traditions behind glasses. - Much rather pour them into one and get on sipping ;) We make them part of today.

MADE TO ENDURE

We don’t chase trends. We build things to be used and to last in design, in memory, in impact.

EACH PIECE COUNTS

A book, a gift, a drawing or a table shared, every project is designed by our members, their way, without market pressure, timelines but with care and intention. The Other Way

TRADITIONS FROZEN IN TIME

MADE TO ENDURE

We don’t chase trends. We build things to be used and to last in design, in memory, in impact.